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No.1
AD-Tech Platform

CJ MezzoMedia provides optimal cross-media marketing across Mobile, PC, TV, and DOOH through its AdTech technology capabilities built over many years, including being the first domestic company to receive mobile advertising platform certification.

Core competitiveness

Experience in executing branding & performance campaigns for 563 advertisers and 920 brands
Coverage Power
  • Securing maximum media coverage through competitive direct partnership media and integration with domestic and international advertising platforms
  • Maximizing reach and efficient ad execution through duplicate exposure prevention and optimization
  • Integrated FULL-DEVICE campaign execution across Mobile, PC, TV, and DOOH
  • Securing BRAND SAFETY through premium media combinations
Audience Power
  • ALL AUDIENCE TargetingMaximizing reach to potential & core customers through machine learning-based real-time AD MATCHING system
  • BASIC TargetingDemographics/Frequency/App Installation/OS/Cross-targeting, etc.
  • DMP TargetingDATAMAX/SKP/Commerce DMP/ TG360 / LOPLAT
  • Cross-device TargetingPC ↔ MOBILE ↔ TV
Product Power
  • Offering customized products according to advertisers' KPI strategiesBanners, splash ads, video ads, CTV, rewarded ads, LMS, etc.
  • From branding to performance - TARGETPICK VIDEO customized support
  • Supporting differentiated strategy development with TARGETPICK-centered CJ ENM/OTT integrated productsTVING, CJ YOUTUBE, MNETPLUS, NETFLIX
Ad Tech Power
  • The first certified mobile advertising platform in Korea
    (Korea Digital Advertising Association, Korea Communications Commission)
  • OM SDK Certification
    (IAB Tech Lab)
  • GlobalAD Verification Integration
    (DoubleVerify)

AD Products

TargetPick Banner

Display banner advertising product that reaches advertisers' targets using DMP-based audience data

TargetPick Video

Video advertising products with guaranteed brand safety, including major domestic and international premium video media platforms, with exposure capabilities across mobile, PC, TV, and OTT (TVING)

ME:XCHANGE
Machine Learning-based AD Exchange platform supporting rich advertising inventory and high-efficiency traffic transactions through proprietary DSP and SSP platforms

Core competitiveness

DSP Platform
Secured premium inventory and optimal audience reach through integration with over 800 domestic direct media partners
Providing over 170 billion global ad requests per month through integration with more than 30 domestic and global SSPs
SSP Platform
Providing effective ad exposure on premium media based on stable advertising volume from numerous DSPs and advertisers
Supporting high-efficiency inventory sales through campaign execution experience with over 5,000 advertisers and expertise in handling large-scale traffic

Publisher

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