CJ MezzoMedia provides optimal cross-media marketing across Mobile, PC, TV, and DOOH through its AdTech technology capabilities built over many years, including being the first domestic company to receive mobile advertising platform certification.
TargetPickALL-IN-One AD Platform
An ALL-IN-ONE advertising platform completing customer business success with CJ MezzoMedia's unique AdTech technology capabilities
- + TargetPick Banner
- + TargetPick Video
ME:XCHANGEDSP/ADX/SSP
Machine learning-based AD Exchange platform that supports rich advertising inventory and high-efficiency traffic transactions with its own DSP and SSP platforms
- + DSP Platform
- + SSP Platform
Competitive Advantages
Extensive experience delivering branding & performance campaigns across 563 advertisers and 920 brands (as of 2024)
- Global Standard
- Global-Standard Brand Safety
- Safeguarding brands from ad fraud and unsafe content through DoubleVerify integration and IAB Tech Lab–certified standards.
- Proven technology certified as Korea’s first mobile advertising platform
OM SDK Certification
(IAB Tech Lab)
GlobalAD Verification Integration
(DoubleVerify)
The first certified mobile advertising platform in Korea
(Korea Digital Advertising Association, Korea Communications Commission)
- Coverage Power
- Largest Media Coverage in Korea and Beyond
- Direct media partnerships and integration with domestic and global ad platforms completed
- Preventing ad duplication and optimizing efficiency in real time for each campaign
- Enabling full-device integration across mobile, PC, TV, and DOOH
- Target Audience
- Sophisticated targeting technology to reach any customer
- All Audience Targeting’ powered by a machine learning–based real-time ad matching system
- DMP Targeting powered by 35M audience data — spanning payment history, lifestyle, ad engagement, and location.
- Cross-Device Targeting ensures consistent messaging across PC, mobile, and TV
- Product Line-up
- Comprehensive product lineup from branding to performance
- Full range of AD formats — from banners and videos to live commerce
- Offering bundled solutions across CJ ENM platforms, including YouTube, TVING, and Mnet Plus
AD Products
TargetPick Banner
Display banner advertising product that reaches advertisers' targets using DMP-based audience data
TargetPick Video
Video advertising products with guaranteed brand safety, including major domestic and international premium video media platforms, with exposure capabilities across mobile, PC, TV, and OTT (TVING)
Machine Learning
AD EXCHANGEDSPSSP
Machine Learning-based AD Exchange platform supporting rich advertising inventory and high-efficiency traffic transactions through proprietary DSP and SSP platforms
Core competitiveness
- DSP Platform
- Secure premium inventory by connecting with over 800 domestic direct publishers, ensuring precise audience reach.
- Deliver more than 170 billion monthly ad requests through integrations with 30+ domestic and global SSPs.
- SSP Platform
- Provide effective exposure across premium media with stable ad supply from multiple DSPs and advertisers.
- Leverage proven expertise from 5,000+ advertiser campaigns and large-scale traffic management to maximize inventory performance.
Publisher
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