CJ MEZZOMEDIA

DIGITAL AD

CJ Mezzomedia is Korea’s largest media network. We have over 25 years of advertising expertise.
With data and AI-driven capabilities, we design and execute optimized media solutions.
Our strategies solve diverse marketing challenges.

Online /
Mobile AD

Leveraging top media and AI/data expertise, we provide unique integrated media planning.

Digital
Video AD

Advanced video ad solutions for IPTV, OTT, FAST, and CTV screens.

Digital OOH

Providing data-driven total OOH solution via premium media in Seoul, Busan, and more.

Global AD

Integrated marketing strategies to drive global expansion and local success.

Premium Partners

Korea’s top digital marketing specialists provide custom consulting and end-to-end campaign management.

Media Partners

Providing data-driven integrated media planning based on 790+ partnerships across digital, TV, and OOH.

Digital / OTT

Broadcasting

OOH / LMS

Online /
Mobile AD

Display ADs

Built on 25 years of digital ad excellence, we craft optimized strategies for client success

Key Strengths & Processes

Data-driven media strategy planning

Crafting high-success campaigns with 100K+ cases over 25 years
Reaching precise targets with optimized plans across 790+ media networks

Full-funnel marketing solutions covering all customer stages

Managing campaigns end-to-end with optimal solutions from DMP to MMP to CRM
Driving KPI success via real-time data and instant optimization

Performance analysis driving the next plan

Delivering in-depth campaign insights to validate ROAS and drive budget efficiency.
Offering strategic insights and follow-up plans to achieve lasting business growth

Partners

DMP (Data Management Platform)

MMP (Mobile Measurement Partner)

CRM/MA (Marketing Automation)

Search ADs

As part of CJ MEZZOMEDIA, DXE provides integrated solutions that leverage differentiated expertise and technology to drive real business growth through search advertising.

Key Strengths & Processes

Synergy-Driven Partnership System

Establishing a collaborative framework uniting CJ MEZZOMEDIA’s media power with DXE’s search advertising expertise.
Designing high-conversion keyword strategies and campaigns, grounded in proven success data from leading advertisers across beauty, retail, finance, and beyond.

Performance optimization powered by top-tier technology

Tracing and analyzing every step of the customer journey — from initial search to purchase and repeat engagement
Achieving maximum efficiency and instant performance gains with precise real-time bidding and automated solutions, eliminating budget waste.

Analyzing results to propose the NEXT Plan

Clearly analyzing and presenting the tangible impact of search ads on business
Proposing data-driven action plans to support continuous growth.

Digital
Video AD

IPTV ADs

Competitive Advantages

Over 10 years of operational expertise

Leveraging expertise cultivated since the inception of Korea’s IPTV advertising market, we ensure optimized strategies and stable execution aligned with every industry and campaign objective.

One-Stop Integrated Solution for Three IPTV Providers

Official media rep for KT, SKB, and LG U+ IPTV
Delivering a seamless one-stop solution covering everything from complex product proposals to integrated operations and performance analysis

Expanding reach through ‘Target-Pick’ integration

Discovering lookalike audiences of IPTV ad viewers and executing customized campaigns across PC, mobile, and cross-device environments through TargetPick.

Real-time Channel Advertising

Overwhelming ad exposure and ability to secure wide coverage relative to budget

End of Program A
Program Advertisement (Post-commercial)
IPTV Advertising Notification
IPTV Real-time Advertising
Program B Opening
Program Advertisement (Post-commercial)
Start of Program B

Advertising on 90+ Cable Channels, Offering Spots Up to 120 Seconds

Addressable TV Advertising

Target specific households with high purchase probability through big data-based targeting

End of Program A
Program Advertisement (Post-commercial)
IPTV Advertising Notification
IPTV Real-time Advertising
Program B Opening
Program Advertisement (Post-commercial)
Start of Program B

Reach audiences with CM placements on about 45 cable TV channels

VOD Advertising

Guaranteed viewership through Non-Skip advertising format enables high exposure and attention

VOD Selection Screen
VOD Pre-roll Ad
VOD CLIP/SHORT AD
VOD Watch the program
VOD PAUSE AD
VOD Post-roll AD

Major media

CTV ADs

Download Guide

Competitive Advantages

Operating specialized teams for OTT and FAST

Leveraging profound knowledge and operational expertise in the complex CTV advertising ecosystem to ensure successful campaign delivery.

Securing the largest FAST channel coverage in Korea

With coverage across 250+ FAST channels — including Samsung TV Plus, LG Channel, and LG U+ — we continue to expand our reach

Providing exclusive offerings through cross-media integration

Creating bespoke offerings through the integration of TV (OTT, FAST), digital, and OOH media for each advertiser.

CTV Advertising (Based on FAST Advertising)

Achieve high reach through live broadcasting via free channels pre-installed on Smart TVs

Smart TV On
App Launch
Pre-roll AD OR Mid-roll AD
Content Live

Reach Over 230 Channels on Samsung & LG Smart TVs

Major media

Digital
OOH

Competitive Advantages

Total solutions designed by OOH and DOOH experts

Our top-tier OOH expert group systematically supports every stage — from strategic consulting to media planning and integrated campaign execution

Effective media planning powered by data

Recommending the optimal media mix through data on gender, age, and daily population flows.
Providing decision support with analysis reports on expected effective reach (UV) and CPM

Securing premium media in key commercial districts

Securing premium media in high-traffic districts — including Seoul and Busan — with continuous expansion ahead.

Global AD

Competitive Advantages

Enabling Korean companies’ successful global expansion

Offering market-specific media mix solutions built on partnerships with leading global agencies and premium media networks.
Ensuring stable support for strategy and end-to-end campaign management, aligned with local culture and consumer insights.

Supporting successful market entry and growth in Korea for global companies

Drawing on more than 25 years of data on the domestic market to provide deep insights into Korean consumers and their media habits.
Leveraging CJ MEZZOMEDIA’s unrivaled media network across digital, mobile, broadcast, and DOOH, together with industry-leading AI and data expertise, to deliver the most impactful integrated media solutions.