Get in touch
- +82 2-6484-3000
- mezzoad@cj.net
- CJ CheilJedang Center, 330 Dongho-ro, Jung-gu, Seoul, Republic of Korea
No.1Media Buying Power
Premium Partner
Strategic campaign consulting and operation available through a specialized team composed of media-specific specialists
Media Partner
Integrated media planning services available across digital, broadcast, outdoor and other channels according to marketing objectives
- Digital / OTT
- Broadcasting
- OOH / LMS
Online /
Mobile AD
Display ADs
We provide customized Media Planning services to help clients achieve their KPIs by considering digital media trends.
- Media Planning through Scientific Analysis
- Data-driven media strategy development and advertising effectiveness prediction based on industry analysis, target audience, and market trend analysis
- Ad placement and media operation
- Optimal media buying and efficient media operation to achieve campaign objectives and KPI goals
- Advertising performance analysis and results reporting
- Providing data-driven insights such as performing campaign performance analysis using various solutions
Core Competitiveness
- Performance Execution
- Based on operational data from over 100,000 campaigns across various industries, we possess the capability to establish and execute performance-oriented strategies.
- Audience Targeting
- Enables sophisticated and efficient targeting design by utilizing the largest DMP audience data in Korea
- Data Optimization
- Precisely manages performance measurement, behavior analysis, and optimization through official partnerships with Korea's top 6 MMP companies, a first in the domestic market
Partners
- DMP (Data Management Platform)
- MMP (Mobile Measurement Partner)
Search ADs
Analyzes customer search intent and real-time responses, and presents performance-driven strategies for each media channel to achieve KPI goals.
- Keyword Strategy Development and Campaign Design
- Industry, competitor, and consumer search pattern analysis to establish KPI-driven keyword and operational strategies
- Real-time ad operation and optimization
- Operate campaigns by optimizing creatives, keywords, and bids in real-time based on click-through rate (CTR), conversion rate (CVR), and quality score
- Performance analysis and insight reporting
- Analyze advertising effectiveness by examining channel performance data and user behavior, providing insights for next actions
Core Competitiveness
- Expert Execution
- CJ MezzoMedia's family digital advertising agency DXE's performance maximization through professional workforce
- Custom Strategy
- Customized strategy proposals and operations to achieve KPI goals based on success cases from top-tier domestic and international advertisers
- Full-Funnel Optimization
- Full-funnel analysis and real-time performance improvement based on automated optimization solutions that connect acquisition, conversion, and re-engagement processes
Digital
Video AD
IPTV ADs
We provide personalized advertising strategies optimized for campaign KPIs based on subscriber data including viewing history, location, age, and gender.
Real-time Channel Advertising
Overwhelming ad exposure and ability to secure wide coverage relative to budget
Addressable TV Advertising
Target specific households with high purchase probability through big data-based targeting
VOD Advertising
Guaranteed viewership through Non-Skip advertising format enables high exposure and attention
Major media
CTV ADs
Through internet-based TV environments such as Smart TV, OTT, and FAST, we provide data-driven precision targeting and integrated performance analysis.
CTV Advertising (Based on FAST Advertising)
Achieve high reach through live broadcasting via free channels pre-installed on Smart TVs
Major media
LG스마트TV
Digital
OOH
Global AD
Core competitiveness
- Campaign Experience
- As the first digital media representative company to launch global advertising services, we possess extensive implementation experience and insights accumulated across various countries and industries.
- Global Specialist
- Our global dedicated team provides stable support throughout the entire process, from strategy development tailored to regional target characteristics to operational implementation.
- AD Network
- Based on a network of prominent global advertising agencies and premium media channels in each country, we provide market-tailored differentiated media mix solutions.
- Global Data
- By analyzing consumer lifestyle and media usage pattern data by country, we enable performance-focused sophisticated campaign design and operation.
Global Media Network
